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By: Lynmarie Lane, L Squared Marketing Group LLC What’s that expression… always a bridesmaid, never a bride? For more than 20 years, I have been part of the Legal Marketing Association, and have held various roles within the Midwest chapter including serving on the Chicago Local Steering Committee, judging Your Honor Awards, and speaking at various events. I continue to be active in the organization but didn’t YET have the experience of attending the annual conference that I had heard so much ...

By: Michelle Calcote King, Principal & President of Reputation Ink Several years ago, I set out to become an industry speaker to promote Reputation Ink’s law firm public relations services to prospective clients. I’ve now spoken to many professional organizations at the local, regional and national levels and can attribute those speaking engagements to winning several new accounts. Securing speaking engagements may be one of the most effective ways for attorneys to showcase their knowledge ...

Katherine is a Senior Legal Marketing Coordinator at Whiteford, Taylor & Preston LLP. Within her role, Katherine primarily works on compelling RFPs and pitches, highlighting the firm's unique value proposition and capabilities to prospective clients. As part of a team, Katherine contributes innovative ideas and strategies to various projects within the legal marketing domain, enhancing the firm's market presence and client engagement. The LMA community has witnessed her innovative ideas and strategies ...