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By: Michelle Calcote King, Principal & President of Reputation Ink Just like death and taxes, if you’re a marketer, it’s inevitable that you’ll be asked to edit a Wikipedia page (or worse: create one ). It’s an understandable request given Wikipedia’s prominence on the web. The online encyclopedia continues to dominate search results due to its high-quality, up-to-date content on a vast swath of topics. Its pages are frequently referenced in links from other sites, one of ...

Last month, the Legal Marketing Association’s Annual Conference, LMA24, brought together 1,000+ legal marketers from across the country and around the world! Featuring 140+ speakers, 35+ sessions, and 80+ exhibitors in the beautiful city of San Diego, attendees had the opportunity to learn about hot topics and issues within the legal marketing industry while building relationships with industry colleagues. LMA Minnesota members were on the ground at LMA24 – here are key highlights and takeaways ...

By: Lynmarie Lane, L Squared Marketing Group LLC What’s that expression… always a bridesmaid, never a bride? For more than 20 years, I have been part of the Legal Marketing Association, and have held various roles within the Midwest chapter including serving on the Chicago Local Steering Committee, judging Your Honor Awards, and speaking at various events. I continue to be active in the organization but didn’t YET have the experience of attending the annual conference that I had heard so much ...